{"id":18895,"date":"2023-10-17T12:51:00","date_gmt":"2023-10-17T10:51:00","guid":{"rendered":"https:\/\/ladiesingolf.com\/?p=18633"},"modified":"2023-12-14T15:04:29","modified_gmt":"2023-12-14T14:04:29","slug":"finca-cortesin-focused-on-solheim-cup-legacy","status":"publish","type":"post","link":"https:\/\/ladiesingolf.com\/en\/finca-cortesin-focused-on-solheim-cup-legacy\/","title":{"rendered":"Finca Cortes\u00edn focused on Solheim Cup legacy"},"content":{"rendered":"

Finca Cortes\u00edn, which\u00a0provided an outstanding stage for one of 2023’s most prestigious events in women\u2019s sport, the Solheim Cup, has confirmed a new three-year partnership with leading sports marketing, events, and strategic consultancy firm, Performance54.<\/strong><\/p>\n

The partnership will build on the existing relationship formed in February 2022, which saw Performance54 support Finca Cortes\u00edn\u2019s activation of the famous match between Team Europe and Team USA and promote its membership and real estate offerings.<\/p>\n

Through the renewed agreement and long-term marketing programme, Performance54 will help Finca Cortes\u00edn\u00a0deliver legacy benefit as a Solheim Cup host venue and further enhance its position as one of Europe\u2019s premier golf resorts.<\/p>\n

Nestled amid 532 acres, where the Mediterranean meets the Casares Mountains, Finca Cortes\u00edn\u2019s 18-hole championship golf course, a breath-taking design by Cabell Robinson, received widespread acclaim during the 18th<\/sup> edition of the Solheim Cup, with over 80,000 spectators in attendance.<\/p>\n

Featuring standout performances from both sides, the event will go down as one of the most memorable in the history of the competition, with Team Europe retaining the title after both teams finished\u00a0on 14 points apiece; the first ever tie in the Solheim Cup. The trophy has\u00a0remained in European hands for the last three consecutive events.<\/p>\n

This was another significant step in the shared journey of Finca Cortes\u00edn and Performance54, with the latter helping to increase visibility and awareness for the resort during the most important week in its history through a comprehensive content and earned media strategy.<\/p>\n

Renowned for its work with some of the leading brands, rights holders, governing bodies, and major investors in sport, Performance54 will continue to provide a full suite of services including business strategy, operations, brand strategy and cross-platform marketing strategy to further elevate the luxurious\u00a0Spanish destination\u2019s global reputation.<\/p>\n

As one of Europe\u2019s most sustainable golf venues, the resort proudly boasts the GEO Certified\u00ae label having implemented several environmentally friendly initiatives, including the use of 100% recycled water for irrigation, throughout the property.<\/p>\n

Vicente Rubio, Managing Director of Finca <\/a><\/strong>Cortes<\/strong>\u00ed<\/strong>n<\/strong>, said:<\/strong>\u00a0“Having worked with Performance54 for the past year and a half, it was a natural progression to extend this partnership for another three years. The team\u2019s expertise has been instrumental in showcasing Finca <\/em>Cortes<\/em>\u00ed<\/em>n<\/em> as a recognised premier golf destination and sustainability champion. Together, we are committed to achieving our goals and crafting great experiences for our guests.”<\/em><\/p>\n

Ed Edwards, Chief Executive Officer at Performance54<\/a>, added:<\/strong>\u00a0\u201cPerformance54 are humbled to work with global leaders in sport, such as Finca Cortesin. Their commitment to staging the most sensational Solheim Cup has been nothing short of inspiring, and we have enjoyed every minute of our journey together so far. Our work will ensure Finca Cortesin continues to earn the plaudits it deserves, not only from Europe\u2019s major markets but also from around the world, as one of golf\u2019s most unique experiences.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Finca Cortes\u00edn, which\u00a0provided an outstanding stage for one of 2023’s most prestigious events in women\u2019s sport, the Solheim Cup, has confirmed a new three-year partnership with leading sports marketing, events, and strategic consultancy firm, Performance54. The partnership will build on the existing relationship formed in February 2022, which saw Performance54 support Finca Cortes\u00edn\u2019s activation of<\/p>\n","protected":false},"author":4,"featured_media":18894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[]},"categories":[865,45,893,864,881],"tags":[2026,3649,1983],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t